Not an Official Areo or Nestle Product, this design was undertaken as part of a university live project in partnership with the brand. Areo Logo and brand are copyright of Nestle and its subsidiaries.
Not an Official Areo or Nestle Product, this design was undertaken as part of a university live project in partnership with the brand. Areo Logo and brand are copyright of Nestle and its subsidiaries.
The project resulted in the the enhancement of the Aero chocolate bar eating experience. The video below shows how a user interacts with the product and how it differs from a normal confectionery experience.
As can be seen from the video the final concept involved making the product more more than just a chocolate bar.
Whilst eating the chocolate users could open the online app providing information about the additional uses of the product. Virtual reality games and databases about growing plants can also be found on the application, entertaining the user whilst consuming the product.
Not an Official Areo or Nestle Product, this design was undertaken as part of a university live project in partnership with the brand. Areo Logo and brand are copyright of Nestle and its subsidiaries.
Not an Official Areo or Nestle Product, this design was undertaken as part of a university live project in partnership with the brand. Areo Logo and brand are copyright of Nestle and its subsidiaries.
Not an Official Areo or Nestle Product, this design was undertaken as part of a university live project in partnership with the brand. Areo Logo and brand are copyright of Nestle and its subsidiaries.
To continue this development each individual flavor could have its own set of different seeds found in each packet, possibly encouraging users to try new flavors.
Unfortunately this was the end of the project as Nestle left the project part way through. However if you have any query's about the design or would like to discuss it with me personally feel free to contact me via the link in the title menu at the top of the page.